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Don Beveridge - Customerization Seminar
1998


The untold story of the world's most iconic sneaker.
'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
Directed by Yemi Bamiro









David Falk
Self

Jemele Hill
Self

Scoop Jackson
Self
DJ Clark Kent
Self
Roland Lazenby
Self

Rick Telander
Self

1998

2024

2021

2003

2022

2023

2014

2023

2005

2019

2019

1963