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The Merchants of Cool poster
Movie profile

The Merchants of Cool

How businesses market to American teenagers, and the effect they have together on popular culture.

7.5200155mG
DocumentaryHistoryMusic

A documentary on the marketing of pop culture to Teenagers.

Directed by Barak Goodman

Cast

Douglas Rushkoff

Douglas Rushkoff

Self

Christina Aguilera

Christina Aguilera

Self

Greg Berlanti

Greg Berlanti

Self

Jessica Biel

Jessica Biel

Self

Adam Carolla

Adam Carolla

Self

Fred Durst

Fred Durst

Self

Malcolm Gladwell

Malcolm Gladwell

Self

Carson Daly

Carson Daly

Self

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